Retail Wallpaper

It's no secret that wallpaper is back in a big way.  So perhaps it should be no surprise that the most trend-forward big box. catalog retailers are getting in on the action.

There have been a few retail sources for to-the-trade papers for a while now, most notably Walnut Wallpaper, and Anthropologie was early to the table with a tight selection of some designed-elsewhere papers.

Now, West Elm and Serena and Lily are out with their own collections, available direct to the consumer.

Serena and Lily's collection has 25+ designs, most in various colorways, and retail for a reasonable $88/ 27' single roll, which is similar to many of the trade papers I sell.

West Elm's papers are pretty pricey at $299 for an 11-yard single roll, but they are low-VOC and, it appears, removable, making them an option for apartment dwellers and all you DIY types.

So, are you craving wallpaper these days?  I seem to be choosing a lot of it for clients lately.

And P.S., Serena and Lily is having a huge sale right now.  Just use code GOODSAVE at checkout to get $100 of $500, $500 of $1500, and various deals in between.